Course curriculum

  • 1

    Introduction

  • 2

    Analyzing the External Economy

    • Analyzing the external economy

    • PEST and PESTEL analysis

    • Breaking down PESTEL

    • PESTEL analysis example - grocery store
  • 3

    Analyzing the Industry

    • Analyzing the industry objectives

    • Porter's five forces

    • Porters five forces example - grocery store

    • Industry lifecycle
  • 4

    Analyzing the Company

    • Analyzing the company objectives

    • The firm lifecycle

    • Business and financial risks

      FREE PREVIEW

    • Net cash flow at different stages

    • Business and financial risk combined

    • Competitive advantage

    • Competitive position

    • Ansoff's matrix

    • SWOT analysis
  • 5

    Case Study

    • Case study overview

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    • Case study framework

    • Download case study files

    • Industry report - General Freight Trucking

    • Case study - Oil Transportation Ltd.

    • Completed case study

    • Download completed case study

    • Summary
  • 6

    Qualified Assessment

    • Qualified assessment

    • Assessing drivers of business growth course evaluation