Course curriculum
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1
Introduction to Strategy
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Course introduction
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Table of contents
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Instructors
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Download course presentation
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Why strategy matters
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Definition
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Mission, vision, values, purpose
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Interactive exercise 1
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Strategic analysis process
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Levels of strategy
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Course structure
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Interactive exercise 2
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2
External Analysis
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Objectives
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External analysis
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Supply chain
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Strategic groups
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Strategic group map
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Interactive exercise 3
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Competitive forces model
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Industry life-cycle
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Broad factors analysis (PEST)
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Interactive exercise 4
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3
Internal Analysis
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Objectives
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Core competencies
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Sources of competitive advantage
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Interactive exercise 5
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Building sustainable competitive advantages
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Competitive advantage
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Key performance indicators (KPIs)
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Resources and activities benchmarking
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Interactive exercise 6
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Value chain
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Threats to sustaining competitive advantage
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Interactive exercise 7
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4
Current Strategies
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Objectives
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Levels of strategy
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Corporate-level strategies
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Vertical integration
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Horizontal integration
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Interactive exercise 8
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Strategic outsourcing
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Diversification
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Interactive exercise 9
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Business-level strategies
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Efficient frontier and value innovation
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Market segmentation
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Product-market positioning strategies
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Porter's generic strategies
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Interactive exercise 10
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Strategies in startup and growth industries
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Strategies in mature industries
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Strategies in declining industries
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Functional-level strategies
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Interactive exercise 11
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5
Strategic Alternatives: Generation, Evaluation and Recommendations
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Objectives
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Strategic alternatives
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SWOT summary
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Generic performance matrix
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Generating a set of strategic alternatives
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Interactive exercise 12
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Strategic alternatives evaluation
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DCF analysis
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Multi-criteria analysis (scorecard)
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Forecasting and scenarios
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Evaluation and recommendation
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Strategic pillars
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Interactive exercise 13
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6
Case Study - Monic
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Case study - Monic
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Monic's financial statements and ratios
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Online organic clothing industry outlook
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Supply chain exercise
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Monic's supply chain
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Strategic group map exercise
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Strategic group map for online organic clothing industry
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Competitive forces model exercise
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Monic's competitive forces model
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Monic's industry life-cycle
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Broad factors analysis exercise
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Monic's broad factors analysis
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Monic's competitive advantage
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Monic's value chain
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Product-market segments
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Monic's current strategies
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Monic's strategic alternatives
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Multi-criteria analysis
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DCF analysis
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Monic's strategic map
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Complete case study
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Summary
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7
Qualified Assessment
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Qualified assessment
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Corporate & Business Strategy course evaluation
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